AI Insights · Timothy · July 2025
Top Beauty Retail Apps in the Middle East: Q2 2025 Performance
Explore the Q2 2025 performance of leading beauty retail apps in the Middle East on a unified platform, with data insights from Sensor Tower.
The second quarter of 2025 saw a dynamic performance among the top beauty retail applications in the Middle East, with data sourced from Sensor Tower.
Nice one | نايس ون showed a remarkable trend in weekly downloads, starting with 20.9K in early April and reaching a peak of 33.4K by late May. Active users fluctuated slightly but maintained a strong presence, peaking at around 671.9K in late May.
Sephora KSA: Beauty, Makeup experienced consistent weekly downloads, with a notable peak at 31.7K in late May. Active users saw a significant surge in June, reaching up to 281K.
دار الاميرات Dar Alamirat saw a steady increase in downloads, from 8.2K in early April to 13.9K by the end of June.
Golden Scent قولدن سنت had a varied download trend, peaking at 14.6K in early May. Active users initially declined but rebounded strongly in June, reaching 111.9K.
باث&بودي وركس also experienced fluctuating downloads, with a high of 18.4K mid-May. Active users peaked at 84K in mid-April before stabilizing.
For more detailed insights and data, visit Sensor Tower's platform.
